Why we rebuilt drivelocal.co

For a long time, drivelocal.co was a sign-in page with a paragraph in front of it. That was fine while most of the people who used DriveLocal already knew what it was. It stopped being fine once dealers and agencies started arriving with a simpler question: what does this thing actually do?

So we rebuilt the site. This post is a short tour of what is on it and how we decided what to say.

What is on the site

The homepage states the idea in one line: your local marketing, connected. Email, content, campaigns, and reporting live in one workspace, so the work you publish and the engagement it earns land in the same place.

Behind that line sits a platform section with one page per pillar. Email covers building the message in your brand, choosing the audience, and following delivery and engagement. Content covers taking an idea from research to a published page. Campaigns covers giving every channel the same brief. Attribution covers what happens after the click. Intelligence covers asking your reporting a better question and checking the answer against the report it came from.

The company page says who we are and how we think about measurement. Two audience pages, one for dealers and one for agencies, walk through the same platform from each side of the desk. And this blog, with a changelog beside it, is where we will keep the record of what changed and why.

How we decided what to say

We set ourselves a few rules before writing a word.

No invented statistics. If a number is not something you could check against your own reporting, it does not belong on a marketing page.

No customer logos or testimonials. We would rather show you the platform with your own dealership or agency as the example than borrow someone else's name.

No competitor comparisons. The site describes what DriveLocal does today, names what is still in preview, and leaves the comparison to you.

Say what stays unknown. A tracked visit does not always resolve to a person, and the site says so in the same breath as it describes tracked links and site visits.

What to expect here

Articles like this one will stay qualitative. We will write about how local automotive marketing works, how we think about honest attribution, and what we learned building a workspace for the people who run dealership marketing.

The changelog will be plainer. Each entry names what shipped, where to find it, and whether it is generally available or in preview.

If you read something here and want to see it with your own inventory, the contact page is the place to start. We will use your work as the example, not a generic demo account.