Company
Marketing software from the dealership side of the desk.
DriveLocal is a marketing platform for local automotive dealers and the agencies that serve them. It started inside a dealer group’s own marketing team, where the tools never talked to each other and the reports never quite agreed. We built the workspace we wished we had.
Who it is for
Two kinds of teams do local automotive marketing, and DriveLocal is built so both can work in the same place.
Dealers
Dealership marketing teams
Sales, service, and the marketing manager who keeps every channel moving with a small team. The email, the page, and the campaign brief sit together, so the next send starts from what the last one earned.
Agencies
Agencies that serve dealers
Teams running marketing for several rooftops at once. Each dealership keeps its own workspace, brand, and reporting, and its own data, while the people doing the work move between them without switching tools.
How we think about measurement
Honest numbers beat impressive ones.
Attribution is a story about what happened after someone saw your marketing. We would rather tell that story plainly, gaps included, than fill it in with guesses.
Say what stays unknown
A tracked visit does not always resolve to a person. When it does not, the reporting says so instead of inventing a match.
Keep the report beside the work
Results land next to the email, page, or campaign that earned them, so a number is never far from the thing it describes.
Show the path, not just the total
Tracked links and site visits show how someone moved from a campaign to the pages you care about, step by step.
Make every answer checkable
When the assistant answers a question about a report, it answers from the same signals on the screen, and you can trace the answer back to them.
How we handle your data
The dealer’s data stays the dealer’s.
A marketing platform holds the names, the addresses, and the vehicle records a dealership has earned over years. We treat that as the dealer’s property and our responsibility, and we would rather say plainly how it is handled than ask for trust.
Read how we handle dataYour data is yours
The dealer owns its data. It is never resold, and it is never pooled with anyone else’s.
Consent travels with the record
An opt-out stays with the contact it belongs to and is honored on every send and every channel.
Removal is part of the job
A deletion request is handled end to end, from the record to the reporting that referenced it.
Access is controlled
Passwordless sign-in, single sign-on with a work account, role-based access, and separated workspaces decide who sees what.
How we work with you
We are a focused team, and we would rather earn a fit than close a sale.
- Walkthroughs built around your dealership or agency, not a demo account
- Straight answers about what the platform does today and what is still in preview
- One place to reach the people who build and support the product
Talk to us.
Tell us about your dealership or agency and we will show you how the platform fits, using your work as the example.